Every Tool Has A Place

Every Tool Has A Place

One thing that used to plague me in the early stages of my career was the massive load of DIY options available to small business owners as they started on their design journey. For some crazy reason, I thought of these things like direct competition. It took me years...
A logo is the smallest part of a brand

A logo is the smallest part of a brand

Oh man, here we go…⁠⁠No one will remember you based solely off of your logo…⁠ I said what I said.⁠⁠(Unless you are someone like Target or Amazon or someone else who shows up in their life like a dozen times a week for years on end. Let’s be...